The American Red Cross :: A Branding Strategies Project

Objective: Audit and re-design an organization or company

Description: This in depth branding strategies project was an exercise done during my fourth year in art and design school. I chose the American Red Cross post the 2005 tsunami relief because I believed they needed to inspire more of the public and community to participate in helping others through their organization. The two parts of this project, the end state book or final proposal and the process book are hypothetically intended to be presented to The American Red Cross's organizational leader to inspire a change.