The Wellness Community :: Identity Re-Design
The Logo

Objective: To re-design the identity of a non-profit organization

Description: I had a choice of any non-profit organization in Indianapolis to re-design its identity. I chose the Wellness Community because they didn't even have a logo. When creating the logo, I chose to use an abstract form of the cell. To represent a cancerous cell, I of course chose the ominous color black. To represent life growing from that cell I drew a new sprouting plant. I thought this would be the best representation of what the organization does and the attitudes they promote.

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